RFF

Reykjavik Fashion Festival, or better known as RFF, is held 14-16th of march. This is the fourth time this festival is held and it is to draw attention to Icelandic fashion design. I might be able to go back to Iceland on my Easter break, so hopefully I can attend this event. Design March, which is Iceland´s most important annual design event, is also held this same weekend so march is definitely the month to be in Iceland.

Eight very talented and interesting Icelandic designers have been picked to present their collections at RFF this year.

206551_10150213735701311_3297524_n 215198_10150213734691311_3171276_n 215526_10150213734266311_816731_n 217482_10150213734911311_4362018_nAndersen&Lauth. First created 1934. Today four women stand behind this brand and they design according to its usually high standard quality. This year autumn/winter collection is inspired from art and culture mixed with vintage and romance.

GetProductImage (1) GetProductImage (2) GetProductImage (3) GetProductImageELLA. Established in 2011. Elinros Lindal, and few other very talented designers, are behind this brand and the goal is to bring honesty into the fashion world. This year collection reflects the state of mind of the design team, it is time to celebrate but with grace and mindfulness.

25851_378084172766_4922543_n 25851_378084177766_7544491_n 25851_378084182766_405222_n 25851_378084192766_5149606_nFarmers Market. Created 2005. Inpired by Icelandic roots, combining classic Nordic design elements with chic modernity. They use natural fabrics in their clothing, respect for the environment is their key value.

306578_400644353286948_575964842_n 404122_400644663286917_1585704340_n 557831_400643533287030_301102407_n 582006_400644909953559_1481411061_nHuginn Muninn. “Fine clothing should not define anyone’s path, but help everyone find its own.” is the keynote for the design Huginn and Muninn. Their design of shirts were at first inspired by Iceland´s history and heritage but has developed into new root and opening it to new influences.

404597_124538061032286_1816335909_n 431637_124537901032302_1261675036_n 598689_124538017698957_670431123_n 398218_124538151032277_1364299814_nJör by Guðmundur Jörundsson. Created 2012 by fashion designer Guðmundur Jörundsson and his partner Gunnar Örn Petersen.Their first collection blew fresh winds into the Icelandic fashion scene. They design both mens- and womenswear.

205770_10150212049306311_3736314_n 206413_10150212048246311_70732_n 206758_10150212051376311_5414271_n 216408_10150212048581311_6897167_n

199805_10151352579094186_1416429973_n 208909_10151252130234186_1299966982_n 430747_10150841784949186_331149083_n 524358_10150949908524186_873411444_nMundi 66° North. Collaboration between two very big labels in Icelandic fashion world. 66° North with his highly technical production quality and Mundi with his extremely creative surreal world. The collection is called “post- post-apocalypse”. This is the one I am most excited about! Can not wait to see it.

re2 rey1 rey3 rey4REY. Founded in 2010. Rebekka Jónsdóttir is the designer behind the brand. The key is to make timeless quiality clothing for women with  strong emphasis on fabric selection and tailoring. Minimal with a twist is the design aesthetic of this brand

yr yr1 yr2 yr3ÝR. Ýr Þrastadóttir is the designer behind the label ÝR. The collection this year is inspired by human anatomy, historical aristocracy and of the androgynous street wear of today’s style.

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